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Is Your Marketing Making You Money?

Three numbers. Your answer in under a minute. No email required.

See what each new customer costs you, where people drop out, and the most you can pay for a booking before you lose money. Split your spend by channel to see which ads pay for themselves.

Your last 30 days

Enter your numbers

Use the same 30 days for every number. Press Enter to jump to the next one.

The orange boxes hold example numbers for a plumbing company. Type over each one with yours.

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0 of 3 for your answer
$Your answer in 3 numbers
1
Google, Facebook, Angi, Thumbtack and similar.
$
Total marketing spend$0
2
Count new customers only, not repeat ones.
customers
3
$
→Where people drop out Not added

Optional. Unlocks where you lose people, your break-even per booking, and your fix plan.

4
leads
5
booked
6
For on-site work: appointments you actually ran.
showed
Optional

Make your answer more accurate

Each one takes a minute. Skip any you don't know. Start with the first one, it changes your answer the most.

What you keep from each sale
After parts, materials, and labor, before marketing. A rough guess is fine.
%
Other marketing costs
Agency fees, software, signs and more. Leave out anything already in your job costs.
Paid for something once?
Spread a wrap, a website, or a sign order over the months you'll use it.
$
over
months =$0a month
Which ads pay for themselves
Split your ad spend by channel. Leave customers blank if you don't track them by channel.
Repeat customers
a year
years

Based on your inputs

Updates as you type
-
Fill in your numbers to get your answer.
What one customer really costs you
-

Fill in your numbers to see your results.

Ads alone-
Other costs add-
Average sale-
Cost per lead-all spend / leads
Cost per booking-all spend / bookings
Revenue-customers x average sale
Back per $1 spent-revenue / all spend
Where your marketing money goes
Where people drop out Each bar is out of your total leads. Cost uses all spend.
Your fix plan Start with the first one. Check steps off as you go.
Fill in your numbers to get your plan.
The most you can pay per booking Pay more than this and you lose money
You pay now-per booking, all costs
Break-even-per booking

What if Type your own target rates
%
%
%
Change any rate above to see the difference.
Plan next month Work backward from your goal
Leads you need-
Bookings you need-
Marketing budget-
Revenue-

Based on your rates and costs this month.

Keep your results
Save them

Next month, enter your new numbers and save again. You'll see what got better.

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Copies a short summary you can paste into a text or email to your partner or office manager.

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This scorecard uses only the numbers you type in. It does not predict results. Use the same 30 days for every number so they line up.